Friday, April 4, 2014

Issue I: Martini & Rossi Asti Edition

Martini & Rossi Asti [Sparkling]


Perhaps no other product best exemplifies the spirit and intent of this column than this venerable, yet much-misaligned sparkling wine from the north of Italy. You may recall (if you happen to be as well-aged as the author) some of the old commercials (if not, look up “Asti Spumante” on YouTube), which were simplistic and relatively silly, though in somewhat of a charming way, like most commercials of that time and utterly catchy. It was the phonetic devise of rhyming “Martini and Rossi” and “Asti (pronounced ‘Ahhst-y’) Spumante” (spumante translating roughly to the English equivalent “bubbly”) that really sorted of locked into my young and impressionable mind. Some time later, as my wife and I were doing some re-visitation of things from our younger years to see how they hold up in our older, I picked up a bottle some time back to see what hand time had dealt it.

Back when they were doing those gloriously goofy commercials, Asti Spumante was thought of poorly by the wine snob jet setter brigade, with one critic even citing it as “a noxiously sweet poor man's Champagne”. This harsh and somewhat unfair characterization, particularly in regards to the negative connotation of that charge, persisted all the way until the European Union shake-up in the early 1990s. Once this wine was branded DOCG (meaning basically that a food product be produced within the specified region using defined methods and that it satisfy a defined quality standard; this particular standard is the highest possible in Italy), Martini & Rossi (not to be confused with the rotgut Carlo Rossi, itself a division of Ernest & Julio Gallo Winery in CA) elected to drop the “Spumante” part of the wine name and go with the “Asti” only. Asti refers to a town/province in the Piedmont region where production of this wine (along with the town of Alba) is particularly focused.

History lesson aside, given that this is based on the Moscato (this varietal is typically used for dessert wines) grape, specifically typically the Moscato Bianco, you should know going in that this is going to be on the sweeter side. That part of the quoted criticism is true, but it’s hardly sweet enough to be cloying. If you tend not to like the drier sparkling wines (I don’t particularly), this will hit about the right balance of sweetness on your palate, which is just enough, combined with the lightness of the drink, to be utterly refreshing. In addition to the Moscato grape taste, I hit traces of apple and peach, with maybe just a touch of melon here and there. The Moscato grape is by far the dominant taste here, though.

This is a very smooth and drinkable sparkling wine and its alcohol content is low enough to keep the night going without getting blotto too quickly. Both of those aspects also make it somewhat satisfactory for slugging back, if your inclination goes that way. Certain wines will tack on a highly bitter note if you try to knock them back, but not this one. In a way, this could make it very dangerous, but it not only tends to be easy on you the next day, but at $12 or less a bottle (750ml), it’s also pretty easy on the pocketbook.

This is an easy pick for a Standard, as it’s an excellent benchmark and fallback for a sparkling wine. It’s priced right, readily available, the drinkability and flavor is always consistently there and it saves the trouble of hunting around to find a “good” sparkling wine.

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